Marketing and advertising · Web applications
Push-it
Studio venture
A marketplace where brands pay for promotional videos and verified creators get paid in their own currency, including mobile money.
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Built with
- React
- TypeScript
- Django
- PostgreSQL
- Celery
- Paystack
01
The problem
Brands across African markets wanted many creators to promote a product at once, but had no reliable way to pay dozens of people across countries, or to be sure each video was actually posted. Creators needed to know they would be paid.
02
The solution
Brand funds go into a wallet. Each video is checked before the creator is paid, and creators withdraw to a bank account or mobile money. Every movement of money is recorded, so balances can always be checked.
03
The delivery
A brand signs up, verifies the business, and tops up a wallet by card or bank. They build a campaign and see the price before it launches, then follow every creator's submission and status. Creators join with verified TikTok, Instagram, YouTube and Facebook accounts, take work from a job feed, submit the video and see their earnings in the app. Payouts go to a bank account or to MTN, Vodafone and AirtelTigo mobile money. The platform handles NGN, GHS, KES, ZAR and USD with live exchange rates. An operations dashboard covers verifications, video approval, payouts and reports, and brands can give team roles, with two-factor login for everyone.
The benefit
Checked, then paid
Each video is reviewed before the creator is paid.
Paid locally
Creators withdraw to a bank or to mobile money, in NGN, GHS, KES, ZAR and USD.